StrategyLab is a collaborative workspace equipped with 12 computers and a 32-person capacity, designed to support interdisciplinary research and educational activities in business strategy, competitive analysis, and digital transformation within our faculty. The lab is outfitted with software for case analysis, data visualization, and decision support model development. It aims to enhance students' strategic thinking and analytical problem-solving skills by engaging them with real-world business challenges.
Strategy-focused project teams come together in this environment with both academic advisors and industry representatives to develop practical applications in areas such as contemporary business models, sustainable competitive advantage, and innovation management.
Hosting seminar series, strategy workshops, and case competitions, StrategyLab offers a dynamic platform for both undergraduate and graduate students to conduct research projects. Faculty members benefit from the lab’s collaborative opportunities and data resources to produce contributions to the strategic management literature, while students gain valuable experiences that enrich their career paths. In doing so, the lab strengthens our faculty’s academic and industry visibility in the field of strategy.
